Correct market decisions stem from accurate market analysis
Puffed food is a product with rapidly varieties. Despite fierce market competition, due to its simple processing, low equipment investment, easy availability of raw materials, and low production costs, puffed food still attracts many investors to join this industry. They obtain maximum profits through product innovation, marketing innovation, management innovation, and other means
Development direction of puffed food
The characteristics of puffed food determine its positioning as a popular and leisure food, with deliciousness, convenience, nutrition, and affordability as its development direction. Currently, puffed leisure food has entered a period of qualitative growth from quantitative growth. Faced with fierce market competition in puffed leisure food, the product life cycle is increasingly shortened, and consumer psychology is becoming more mature. There are new requirements for the flavor, active ingredients, and nutritional value of puffed food
puffed food is considered a hot market product in the 21st century. Therefore, in product development, in addition to adding flavors, beautifying packaging and changing shapes, and developing health functions, different nutritional values, consumption methods, and flavor characteristics should be designed according to the needs of different consumer groups, such as middle-aged and elderly people, young people, students, infants and young children, office workers, tourists, bar workers, and residents, in order to pursue clear puffed food
